One of the biggest advantages of creating a targeted Squidoo lens is that it’s way more easier to rank it in the major search engines since it’s an authority site. If you need some solid advice for achieving the search engine position you want for your lens, then please continue reading to discover what you can do.
This next point concerns something that we feel is very basic, but the new online marketer may drop the ball a little bit on this. This is along the lines of the exact match domain, and of course it entails using your keyword phrase in the Squidoo URL. Squidoo has been around for years, and so that means just about all of the truly valuable URLs are taken. By now most Squidoo URLs are going to be three or maybe even four words at the most, but you may get lucky. Keep in mind that you need to determine your strategy and how many lenses you wish to deal with.
Optimizing your lens is not a onetime thing, but rather something that’s continuous. When you’re working on improving the ranking of your Squidoo lens, you’ll see that it’s a lot easier to do it when compared to a typical web page. You have various metrics available to you, and one of them is related to traffic. That is how you can discover all those unique keyword phrases your visitors typed into the search engines to find your great Squidoo lens.
How will that be of any value to you? You can either create a whole new lens on this particular keyword or you can choose to create another module on your present lens about that particular keyword.
For every article you write for your Squidoo lens, you can use the RSS feed module as it helps you keep your content fresh and relevant whenever the feed goes through some change. But make sure you’re using your own RSS feed so that if someone clicks one any of your content, they still come back to you. Some marketers make extensive use of RSS feeds, and you can gain more targeted traffic from that.
For example, doing a link exchange is less effective than writing a guest post for a reputed blog – so always choosing a link building tactic that will take you a long way. Once you begin, then never let up because that is what will separate you from a lot of others. Naturally you have to be very sure your content is optimized, and all your on-page factors are in place. Keep in mind, if you’re not working on optimizing your lens for the search engines, you’re leaving a lot of money on the table.
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