If you want to make any money at all with PPC advertising, then you have to write ad copy that converts. It is amazing that your ad has to actually make people do something in a short span of time, and you only get one chance at it. In order to get the best results, out of necessity you must split test your ads using the script provided by all PPC platforms. The purpose of this article is to give you a clearer understanding of how you too can make your copy stand out from the competition by focusing on a few basic factors.
Get used to the fact that your audience will always be skeptical when they read any ad. When you’re looking for a solution to a desperate problem, you are willing to try anything and everything, but you’re also cautious as to not choose the wrong option. There is nothing you can do about it right away, but you can make a reference to testimonials in your ad.
Be Timely: If your campaign focuses on the current trends and holidays, then you should make sure your ad copy is timely and shows your readers what’s available, right now. You don’t want to run out of inventory while your campaign is still running. You need to update your ad copy anytime there is a change. Many advertisers lose boatloads of money by simply not focusing on this one factor. You can keep it timely by pausing your campaign and making any necessary changes. If you’re selling that has an unlimited supply, like an eBook, however, you don’t need to worry about this.
Writing your ad copy is largely about your own knowledge and research, apart from the creative part of course. You should study and learn from others because that will help you improve.
Follow the AIDA formula: The age old copywriting formula of Attention, Interest, Desire and Action can be applicable to your PPC ad copy too. Even though you don’t have much space to work with, you can still apply the AIDA formula. You want to grab your target audience’s attention, generate interest and desire with your copy and wrap it all up with a call to action. It’s not difficult to get right but it may take some time to perfect if you’re new to copywriting. If you utilize this proven formula, it will help you craft good ad copy.
You can determine your own destiny with your ad copy, and it is up to you if you want to sink or swim.
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