Twitter as we all know is a great way to build long term relationships with your target audience and build a high trust level, and by using the Twitter autoresponders you’ll be able to get much more out of your interaction with your followers, and get them to take the action of your choice. We would like to warn you about the very common practice of misusing this tool, though, because you can seriously harm your business.
People are tired of being spammed these days, especially with fake offers that are out to scam them off their hard earned money. Of course you may not be in the make money niche at all, but still you must not make people suspicious of about your offers when you send out direct messages. No promotions that are just over the top in any way, and simply be real with people. You want your followers to trust you for who you are, and not un-follow you as soon as they get your message. We have seen autoresponder messages that were a quick ‘hello’ followed by a marketing message – we un-followed them.
In addition, you have to wonder if people may not think you are being professional by circumventing Twitter guidelines. Always focus on being as direct and professional when dealing with your automatic direct messages on Twitter because you’ve got only one shot to make a strong impression on your new follower, and you don’t want to lose that.
When you’re direct messaging someone on Twitter, you’re expected to make the most out of that opportunity to interact with that follower of yours, especially when it’s a new follower. Your initial communications must be totally devoid of marketing because this is when you are working to create a good impression and connection. Take up the entire 140 character limit with new followers, and even look at their profile and comment on it in some polite manner. Yes, set up the autoresponder properly, but then send the DM with your highly custom message. You have so much more available to you with the direct message feature.
You can sometimes benefit by contacting new followers with your autoresponder and other followers will get your messages if they are using email alerts. You never want to intentionally spam someone, so be aware of what is going on. If you make a mistake then you do, but you cannot repeat things like that.
People will be expecting something that gives them value, so be careful where you want to send people. Followers will be expecting something like a link to your site and “not” your Twitter profile. When you send marketing direct messages, put your best foot forward and see how it goes. You can obviously use the Twitter DM autoresponders for a better purpose and leverage them to achieve high response to your offers. Get known as someone who shares real value with people, and you will find that they will not run or ignore you when you are around.
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