You can’t afford to ignore Twitter if creating a brand is something you’re trying to accomplish. Your profile on Twitter is an important part of your overall branding strategy when using this site. When you create your Twitter profile, you should keep these tips in mind:
Ignore Your Bio At Your Own Peril: Your bio is critical to establishing a great brand on Twitter which is why you should never ignore it. You’ve only got 160 characters or less to impress your target market so make them count. Be up front with people and tell them why you’re really on Twitter, what you do and who you are. You have to make your audience curious enough to be interested in learning more about you. Avoid excessive hype and be honest with your audience otherwise people will run away when they see you calling yourself the “SEO Guru” or “The Software Tycoon.”
Making a good impression on your profile on visitors will help you get more followers and establish your presence on Twitter, so why spoil the opportunity? You can use your bio to make people curious about your background so that they will take action by going to your site or by following you.
Color Schemes: What’s the point of a profile with a terrible color scheme that makes it look unprofessional? You need to think hard when you pick out colors for text and background. To make sure everything works well together, you will need to select colors that match all the other elements you put on your profile. If your profile will feature read and blue, then you need to make sure that the color scheme is consistent across the board.
Also, make sure you use the right color for your links, one that people don’t have a hard time reading. It has been proven that people like to know what they are clicking on and where they will be taken before actually doing it. Such things might appear small issues but they can have quite an impact in the long run.
Link to a Web Property from Your Twitter Profile: Leaving the Website link field empty isn’t recommended when you’re focused on branding your Twitter profile because people that would be visiting your profile page will obviously want to check out what page or site you’re linking to. The idea is to link to some page of your own, whether this is a personal blog or website or a page on LinkedIn, Facebook or another social site. You don’t need anything fancy or even to spend money, as your Twitter profile could link to a Blogger.com or WordPress.com blog or any other site where you can set up a free page.
The better you’re able to brand yourself with your Twitter profile, the faster you’ll be able to attract the kind of followers who’ll be truly interested in what you have to offer. Branding your profile, as we’ve seen in this article, is fairly simple, but it takes some concerted effort, especially in the beginning when your Twitter account is new.
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